In-bound and Interactive Marketing
As we strive for continuous improvement in the delivery of internet marketing services to clients, I pay close attention to concepts related to this field, as well as how my peers and competitors describe them.
It’s wasn’t too long ago that I considered the best description of what we do as Internet marketing. In the past year I became aware of the term in-bound marketing. Traditional marketing consists of tactics related to reaching out to an audience, e.g. direct mail, advertising and email blasts. In-bound marketing, on the other hand, describes how your customers find you; mostly through search engines, social networks and word-of-mouth.
Most recently, I read about another perspective on marketing known asinteractive marketing, which describes what’s going on when customers and prospects interacting with your brand by:
- commenting on your blog
- participating in your forum
- watching a video on YouTube
- becoming a Fan on Facebook
- following you on Twitter
- taking a survey
- filling out a questionnaire
- voting in a poll
- posting an article or a product to digg or delicious
- and so much more
Whichever words or phrases we use to describe it, the mission of Davis Interactive is to help you:
- expose your website and content to the search engines
- provide as large a footprint on the universe of the Internet as possible
- leverage your existing content
- create new content
- create community among employees, vendors, customers, friends, etc.
- enable authentic company/customer interaction
- deliver great user experiences
- promote viral sharing,
If you have questions, comments, suggestions, or observations about this, please feel free to leave a comment to this blog entry, email on our contact page, or on Twitter or Facebook. If you’d prefer to leave a voicemail message, call our Google Voice line at 314-485-9633.