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| Time Slot | Name(s) | Companies | Session Title | Audio | Deck |
|---|---|---|---|---|---|
| 9:00 – 9:30 | Dr. Eric Rhiney & Dr. Takisha Toler | Webster University & Stevenson College | Higher Ed vs. Corporate: Understanding the Variations in Digital Marketing Certifications and Training | Audio | Deck |
| 9:40 – 10:10 | Diana Rosen | The Creative Group | 10 Things Every Digital Creative Should Know | Audio | Deck |
| 10:20 – 10:50 | Ben Zuckerman | Edward Jones | LinkedIn – A Journey From Technology to Reality | Audio | Deck |
| 11:00 – 11:30 | Kirby Cole & Avery Mack | FleishmanHillard | Embrace Your Nerd | Deck | |
| 11:40 – 12:10 | Ashlyn Brewer & Nick Sargent | Standing Partnership | Creating Your Digital Dream Job In Any Organization | Deck | |
| 11:30 | Dan Buckstaff, Jeffrey Smith, Jameson O’Guinn, Karen Marchi,Eric Nelson, and Ajay Gupta | Special DMA Sponsored Panel Session | Cross-Device Identification (XDID): Knowing Your Customer, Not Simply Their Device | Audio | |
| Approx. Time | Keynote Names | Companies | Keynote Session Titles | ||
| 1:00 – 1:20 pm | Vernon Ross | Opening Remarks and Welcome | Audio | ||
| 1:45 – 2:05 pm | Maya Mikati | IBM | From Traditional to Modern Marketing Powered by Data, Focused on Outcomes | Deck | |
| 2:10 – 2:30 pm | Jennifer Phillips | SalesForce.org | Designing for Life: Digital Native Relationships from Cradle to Grave | Audio | Deck |
| Coffee Break 2:30 – 3:00 pm | |||||
| 3:00 – 3:20 pm | Dr. Maurice Dawson | UM – St. Louis | Hacking, Privacy and Security in a Hyperconnected Society | Audio | Deck |
| 3:25 – 3:45 pm | James Whittaker, Ph.D. | Microsoft | A Brief Introduction to the Future | Audio | Deck |
| 4:15 – 4:30 pm | Closing Remarks and Highlights for Day 2 Revealed | ||||
| 4:40 – 4:40 pm | Momentum Worldwide | Gamers | Audio | Deck | |
| Thursday | |||||
| 8:30 – 9:10 | Rob Sherrell | Sparks Grove/North Highland | The Experience Evolution | Audio | Deck |
| 8:30 – 9:10 | Juntae DeLane | University of Southern California | Mapping Your Digital Footprint | Audio | Deck |
| 8:30 – 9:10 | Ben William | Adblock Plus | Ad Blocking’s Place, Advertising’s Future | Audio | Deck |
| 8:30 – 9:10 | Alberto Brea | Ogilvy One | The pursuit of irrelevance in the age of abundance and algorithms | Audio | Deck |
| 8:30 – 9:10 | Nina Mishkin | Love at First Sight | Audio | Deck | |
| 9:20 – 10:00 | Vernon Ross | Podcaster | Panel Session – Building Your Own Brand | Audio | |
| 9:20 – 10:00 | Sean Cotton | Coegi | How Digital Has – and Has Not – Changed Advertising | Audio | Deck |
| 9:20 – 10:00 | Phil Cara | BuzzFeed | Content Marketing for Brands | Audio | Deck |
| 9:20 – 10:00 | Patrick Chaupham | Weber Shandwick | Making Virtual. A Reality. | Audio. | Deck |
| 9:20 – 10:00 | Ginger Ingster | Arch Grants | Economics of Equity | Audio | Deck |
| 9:20 – 10:00 | Mark Sableman | Thompson Coburn LLP | The Internet Law Twists of Digital Marketing | Audio | Deck |
| 10:30 – 11:10 | Douglas Davis | New York City College of Technology | Think How They Think (To do what we do) | Audio | |
| 10:30 – 11:10 | Jami Oetting | Hubspot | Content Marketing in the Age of Bots, Video, Voice & Mobile | Audio | Deck |
| 10:30 – 11:10 | Michael Becker | Mcordis | Marketing’s Metamorphosis: Thriving in The Era of The Connected Individual | Audio | |
| 11:20 – 12:00 | Julie Barile | Sophelle | Retail’s Big Transformation and How To Deal With It | Audio | Deck |
| 11:20 – 12:00 | Michael Halbrook | Adobe | The Natives Are Getting Restless | Audio | Deck |
| 11:20 – 12:00 | Dennis Dayman & Len Shneyder | Return Path & Send Grid | The Email Marketer: The technologist, artist & lawyer in residence | Audio | Deck |
| 11:20 – 12:00 | Elizabeth King | Nielsen | Breaking through the Clutter: Creating Effective Digital Ads | Audio | Deck |
| 11:20 – 12:00 | Katie Krumm | Under Armour | Unpacking Content & Community | Deck | |
| 11:20 – 12:00 | Nate Bauer | Perficient | Why Digital Marketing Strategy Doesn’t Exist (in Most Organizations) | Audio | Deck |
| Lunch Break 12:00 – 1:00 | |||||
| 12:15 – 12:45 | David Deck | Built to Lead | The Power of OPUS | Audio | Deck |
| 12:15 – 12:45 | Andrew Cohen | Moosylvania | The Participation Game | Audio |
PDF Deck |
| 12:15 – 12:45 | Eric Nelson | DICOM | What’s Missing in Digital | Audio | |
| 12:15 – 12:45 | John Schmitt | St. Louis Community College | The Digital Native’s Toolbox | Audio | Deck |
| 12:15 – 12:45 | Matt Kulig | Aisle411 Inc. | Panel Session – How Virtual Reality, Augmented Reality and Mixed Reality Are Changing Our World | Audio | |
| 12:15 – 12:45 | Tyler Kelley | SLAM Agency | How to Create Raving Fans and Multiply Business Profits with Digital Video | Audio | Deck |
| 1:00 – 1:40 | Zachary Kahn | Using Signals to Power Data Driven Marketing | Audio | Deck | |
| 1:00 – 1:40 | Finola Austin | Refinery 29 | Self(ish): Millennials and Motherhood | Audio | Deck |
| 1:00 – 1:40 | Devarshi Hazarika | MasterCard | “Everything is Becoming Digital” — How Far are you on your Digital Transformation Journey? | Audio | Deck |
| 1:00 – 1:40 | Kevin Murphy | DistroScale, Formerly of Google DoubleClick | The Accelerated Mobile Pages Project | Audio | Deck |
| 1:00 – 1:40 | Sylvester Chisom | Entrepreneur | 8 Digital-Marketing Tips for the Bootstrapping Startup | Audio | Deck |
| 1:00 – 1:40 | Nick Weber | Monsanto | Bringing Social to the Crisis Communications Table | Audio | Deck |
| 1:50 – 2:30 | Ajay Gupta | Stirista | Dr. Linkage or How we came to know your brand affinities so well? | Audio | Deck |
| 1:50 – 2:30 | Dre Baldwin | Enterpreneur | Applying The Athlete Mindset To Business | Audio | Deck |
| 1:50 – 2:30 | Michael Bartholow | LunaMetrics | Increase Paid Search Efficiency with Custom Audiences | Audio | Deck |
| 1:50 – 2:30 | Ho Kim | Univeristy of Missouri – St. Louis | Free-to-Paid Transition of Online Content Providers: An Empirical Analysis of U.S. Newspapers’ Paywall Rollout | Audio | Deck |
| 1:50 – 2:30 | Raashi Rosenberger | Inspiring Creativity on Pinterest | Audio | Deck | |
| 1:50 – 2:30 | Rachel Rickels | The Power of Connecting Marketers with Prospects and Customers on LinkedIn | Audio | Deck | |
| Coffee Break 2:30 – 3:00 | |||||
| 3:00 – 3:40 | Marisa Lather (moderator), Cam Steed, Brandon Dempsey, Tom Ruwitch, Laurie Almodovar, Jered Schneider | Social Media Expert, Smashed Abacus, GoBrandsGo, MarketVolt, Southwestern Illinois College, Snapshot Interactive | Panel Session – How Not to Be Obsolete: Everyday Social & Digital Strategies for Everyday Businesses | Audio | |
| 3:00 – 3:40 | Erika Weber (moderator), Kyle Clawson, Nicki Powers, Jenny Dibble, James O’Quinn, David Kidd | Purina, FleishmanHillard, Oakwood Systems Group, Creative Anvil, Adobe, Steady Rain | Panel Session – Marketing ROI in the Digital Age | Audio | Deck |
| 3:00 – 3:40 | Aaron Perlut (moderator), Lucas Miller, Janette Lonsdale, Kelsey Meyer, Joe Duffin | Elasticity, Manifest, The Red Stairs, Influence & Co., Spry Digital | Panel Session – Layers of Content: The Nuances and Evolution of Today’s Content Marketing Universe | Audio | Deck |
| 3:00 – 3:40 | Vernon Ross (moderator), Jeff Jullian, Jade Harrell, Mich Hancock, Michael Green | Podcaster, Midwest Marketing Podcast, RareGems Productions, 100 Monkey Media, People Behind the Science Podcast | Panel Session – Transform Your Brand with Podcasting | Audio | |
| 3:00 – 3:40 | Jessica Lunk (moderator), John Auble, Lori Feldman, Ben Zuckerman, Alex Cruz, Rachel Rickels, Matt Cotter | Hatchbuck, Wells Fargo, Data Diva, Edward Jones, Pen Path, LinkedIn, Eloqua | Panel Session – Marketing Automation and Lead Nurturing (name?) | Audio | Deck |
| 3:00 – 3:40 | Kevin DePew (moderator), Bonnie Frank, Ms Candy Blog, Jordan Palmer, Chris Strub | Silverback Video, Bonnie L Frank Coaching & Consulting, First Candy Livestreamer, KSDK, First 50 State Livestreamer | Panel Session – In the Mainstream: How Livestreaming Video is now a Broadcast Standard | Audio | |
| 3:50 – 4:30 | Tara Nesbitt | Slalom Consulting | Agile Methodology: It’s Not Just for Software Developers | Audio | Deck |
| 3:50 – 4:30 | Melissa Hamilton | Momentum Worldwide | Brand Experience & The New Network | Audio | Deck |
| 3:50 – 4:30 | 5 Startup Winners | 5 Startup Winners | Start up Pitch Competition w/ $5k prize presented by UMSL Accelerate & Purina | Audio |
Colaborata Gazella Lumanu MetKnow Sitting Duck |
| 3:50 – 4:30 | Jeremy Genin | Functional Fitness StL | How I went from living in my parents basement to making 6 figures a year | Audio | Deck |
| 3:50 – 4:30 | Isaac Irving | GoDaddy | Employee advocacy is dead | Audio | Deck |
| 3:50 – 4:30 | Gabe Tartaglia | Pandora | Engaging in a Connected World: Go Beyond the Moment with the Power of Audio | Audio | Deck |
| Track (s) | Presenter (s) | Title | |||
|---|---|---|---|---|---|
| Morning Keynote Address | “Travis Sheridan | Executive Director: Venture Café” | “With Innovation Comes Disruption (presentation deck only)“ | ||
| Digital | “Jennifer Lukas-Bourgeois | Ti22 Marketing” | “Driving Innovative Brand Love Through Sports Marketing“ | ||
| Innovation / Tech | “John Schmitt | St. Louis Community College” | “Adding 3D Printing to Your Marketing Arsenal“ | ||
| Social Media | “Agata Dec | Brandwatch” | “Taking Social Data Out of the Silo: How Social Can Improve Sales | CRM and More” | |
| Data | “Suneel Grover | SAS” | “The Holy Grail of Digital Media Measurement and Attribution“ | ||
| Small to Medium Business (B2B) | “Brandon Dempsey | GoBrandGo!” | “Boots on the Ground: LinkedIn Strategy for B2B“ | ||
| Innovation | “Gabe Tartaglia | Pandora” | “Music | Mobility | and Millennials” |
| Tech | “Jason Snyder | Momentum Worldwide” | “The Internet of Things“ | ||
| Career | “Roni Chambers | Career Innovation Partners” | “Be the CEO of You | Inc.” | |
| Small to Medium Business / Digital / Social Media | “Travis Estes | St. Louis Symphony” | “Controlling Your Hyper-Local Digital Market“ | ||
| Social Media | “Nicki Powers | LinkedIn” | “The Big Opportunity With LinkedIn That Most People Aren’t Seeing“ | ||
| Social Media / Digital | “Alberto Brea | Ogilvy One” | “Marketing in Times of Disengagement“ | ||
| Small to Medium Business | “Lori Feldman | Marketing Automation Strategist; Don Breckenridge | Hatchbuck” | “Building Out Your Marketing Automation Blueprint: A Guide For Small to Medium Businesses“ | |
| Innovation / Digital | “Scott Mcnabb | Oracle” | “It’s About Time: The Amazing Convergence of MarTech and AdTech“ | ||
| Career | “Elizabeth Ledbetter | The Creative Group” | “Creating and Maintaining Your Dream Digital Team“ | ||
| Digital | “April Mullen | Selligent” | “Email Innovations to Stand Out in a Crowded Inbox“ | ||
| Social Media | “Finola Austin | Refinery29″ | “Content and the Millennial Mindset“ | ||
| Digital | “Todd Budin | Nielsen” | “Digital Brand Advertising Best Practices“ | ||
| Academic / Social Media | “Jennifer Phillips | Salesforce.com” | “Delivering Effective Digital Student Experiences“ | ||
| Career | “Emily Knippa | United Way” | “Philanthropy Translates to Corporate Success“ | ||
| Small to Medium Business | “Tom Ruwitch | MarketVolt” | “Implementing Effective Email Strategy for Small to Medium Sized Businesses“ | ||
| Data | “Michael Halbrook | Adobe” | “Put Your Data To Work“ | ||
| Innovation / Social Media | “Michael Green | Podcaster: People Behind the Science” | “Podcasting: What It Is | Why You Should Care | and Where to Get Started” |
| Evening Keynote Address | “Michael Becker | Co-Founder: mCordis + Author: Mobile Marketing for Dummies” | “The Rise of the Connected Marketer“ |