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Time Slot Name(s) Companies Session Title Audio Deck
9:00 – 9:30 Dr. Eric Rhiney & Dr. Takisha Toler Webster University & Stevenson College Higher Ed vs. Corporate: Understanding the Variations in Digital Marketing Certifications and Training Audio Deck
9:40 – 10:10 Diana Rosen The Creative Group 10 Things Every Digital Creative Should Know Audio Deck
10:20 – 10:50 Ben Zuckerman Edward Jones LinkedIn – A Journey From Technology to Reality Audio Deck
11:00 – 11:30 Kirby Cole & Avery Mack FleishmanHillard Embrace Your Nerd Deck
11:40 – 12:10 Ashlyn Brewer & Nick Sargent Standing Partnership Creating Your Digital Dream Job In Any Organization Deck
11:30 Dan Buckstaff, Jeffrey Smith, Jameson O’Guinn, Karen Marchi,Eric Nelson, and Ajay Gupta Special DMA Sponsored Panel Session Cross-Device Identification (XDID): Knowing Your Customer, Not Simply Their Device Audio
Approx. Time Keynote Names Companies Keynote Session Titles
1:00 – 1:20 pm Vernon Ross Opening Remarks and Welcome Audio
1:45 – 2:05 pm Maya Mikati IBM From Traditional to Modern Marketing Powered by Data, Focused on Outcomes Deck
2:10 – 2:30 pm Jennifer Phillips SalesForce.org Designing for Life: Digital Native Relationships from Cradle to Grave Audio Deck
Coffee Break 2:30 – 3:00 pm
3:00 – 3:20 pm Dr. Maurice Dawson UM – St. Louis Hacking, Privacy and Security in a Hyperconnected Society Audio Deck
3:25 – 3:45 pm James Whittaker, Ph.D. Microsoft A Brief Introduction to the Future Audio Deck
4:15 – 4:30 pm Closing Remarks and Highlights for Day 2 Revealed
4:40 – 4:40 pm Momentum Worldwide Gamers Audio Deck
8:30 – 9:10 Rob Sherrell Sparks Grove/North Highland The Experience Evolution Audio Deck
8:30 – 9:10 Juntae DeLane University of Southern California Mapping Your Digital Footprint Audio Deck
8:30 – 9:10 Ben William Adblock Plus Ad Blocking’s Place, Advertising’s Future Audio Deck
8:30 – 9:10 Alberto Brea Ogilvy One The pursuit of irrelevance in the age of abundance and algorithms Audio Deck
8:30 – 9:10 Nina Mishkin Twitter Love at First Sight Audio Deck
9:20 – 10:00 Vernon Ross Podcaster Panel Session – Building Your Own Brand Audio
9:20 – 10:00 Sean Cotton Coegi How Digital Has – and Has Not – Changed Advertising Audio Deck
9:20 – 10:00 Phil Cara BuzzFeed Content Marketing for Brands Audio Deck
9:20 – 10:00 Patrick Chaupham Weber Shandwick Making Virtual. A Reality. Audio. Deck
9:20 – 10:00 Ginger Ingster Arch Grants Economics of Equity Audio Deck
9:20 – 10:00 Mark Sableman Thompson Coburn LLP The Internet Law Twists of Digital Marketing Audio Deck
10:30 – 11:10 Douglas Davis New York City College of Technology Think How They Think (To do what we do) Audio
10:30 – 11:10 Jami Oetting Hubspot Content Marketing in the Age of Bots, Video, Voice & Mobile Audio Deck
10:30 – 11:10 Michael Becker Mcordis Marketing’s Metamorphosis: Thriving in The Era of The Connected Individual Audio
11:20 – 12:00 Julie Barile Sophelle Retail’s Big Transformation and How To Deal With It Audio Deck
11:20 – 12:00 Michael Halbrook Adobe The Natives Are Getting Restless Audio Deck
11:20 – 12:00 Dennis Dayman & Len Shneyder Return Path & Send Grid The Email Marketer: The technologist, artist & lawyer in residence Audio Deck
11:20 – 12:00 Elizabeth King Nielsen Breaking through the Clutter: Creating Effective Digital Ads Audio Deck
11:20 – 12:00 Katie Krumm Under Armour Unpacking Content & Community Deck
11:20 – 12:00 Nate Bauer Perficient Why Digital Marketing Strategy Doesn’t Exist (in Most Organizations) Audio Deck
Lunch Break 12:00 – 1:00
12:15 – 12:45 David Deck Built to Lead The Power of OPUS Audio Deck
12:15 – 12:45 Andrew Cohen Moosylvania The Participation Game Audio PDF
12:15 – 12:45 Eric Nelson DICOM What’s Missing in Digital Audio
12:15 – 12:45 John Schmitt St. Louis Community College The Digital Native’s Toolbox Audio Deck
12:15 – 12:45 Matt Kulig Aisle411 Inc. Panel Session – How Virtual Reality, Augmented Reality and Mixed Reality Are Changing Our World Audio
12:15 – 12:45 Tyler Kelley SLAM Agency How to Create Raving Fans and Multiply Business Profits with Digital Video Audio Deck
1:00 – 1:40 Zachary Kahn Google Using Signals to Power Data Driven Marketing Audio Deck
1:00 – 1:40 Finola Austin Refinery 29 Self(ish): Millennials and Motherhood Audio Deck
1:00 – 1:40 Devarshi Hazarika MasterCard “Everything is Becoming Digital” — How Far are you on your Digital Transformation Journey? Audio Deck
1:00 – 1:40 Kevin Murphy DistroScale, Formerly of Google DoubleClick The Accelerated Mobile Pages Project Audio Deck
1:00 – 1:40 Sylvester Chisom Entrepreneur 8 Digital-Marketing Tips for the Bootstrapping Startup Audio Deck
1:00 – 1:40 Nick Weber Monsanto Bringing Social to the Crisis Communications Table Audio Deck
1:50 – 2:30 Ajay Gupta Stirista Dr. Linkage or How we came to know your brand affinities so well? Audio Deck
1:50 – 2:30 Dre Baldwin Enterpreneur Applying The Athlete Mindset To Business Audio Deck
1:50 – 2:30 Michael Bartholow LunaMetrics Increase Paid Search Efficiency with Custom Audiences Audio Deck
1:50 – 2:30 Ho Kim Univeristy of Missouri – St. Louis Free-to-Paid Transition of Online Content Providers: An Empirical Analysis of U.S. Newspapers’ Paywall Rollout Audio Deck
1:50 – 2:30 Raashi Rosenberger Pinterest Inspiring Creativity on Pinterest Audio Deck
1:50 – 2:30 Rachel Rickels LinkedIn The Power of Connecting Marketers with Prospects and Customers on LinkedIn Audio Deck
Coffee Break 2:30 – 3:00
3:00 – 3:40 Marisa Lather (moderator), Cam Steed, Brandon Dempsey, Tom Ruwitch, Laurie Almodovar, Jered Schneider Social Media Expert, Smashed Abacus, GoBrandsGo, MarketVolt, Southwestern Illinois College, Snapshot Interactive Panel Session – How Not to Be Obsolete: Everyday Social & Digital Strategies for Everyday Businesses Audio
3:00 – 3:40 Erika Weber (moderator), Kyle Clawson, Nicki Powers, Jenny Dibble, James O’Quinn, David Kidd Purina, FleishmanHillard, Oakwood Systems Group, Creative Anvil, Adobe, Steady Rain Panel Session – Marketing ROI in the Digital Age Audio Deck
3:00 – 3:40 Aaron Perlut (moderator), Lucas Miller, Janette Lonsdale, Kelsey Meyer, Joe Duffin Elasticity, Manifest, The Red Stairs, Influence & Co., Spry Digital Panel Session – Layers of Content: The Nuances and Evolution of Today’s Content Marketing Universe Audio Deck
3:00 – 3:40 Vernon Ross (moderator), Jeff Jullian, Jade Harrell, Mich Hancock, Michael Green Podcaster, Midwest Marketing Podcast, RareGems Productions, 100 Monkey Media, People Behind the Science Podcast Panel Session – Transform Your Brand with Podcasting Audio
3:00 – 3:40 Jessica Lunk (moderator), John Auble, Lori Feldman, Ben Zuckerman, Alex Cruz, Rachel Rickels, Matt Cotter Hatchbuck, Wells Fargo, Data Diva, Edward Jones, Pen Path, LinkedIn, Eloqua Panel Session – Marketing Automation and Lead Nurturing (name?) Audio Deck
3:00 – 3:40 Kevin DePew (moderator), Bonnie Frank, Ms Candy Blog, Jordan Palmer, Chris Strub Silverback Video, Bonnie L Frank Coaching & Consulting, First Candy Livestreamer, KSDK, First 50 State Livestreamer Panel Session – In the Mainstream: How Livestreaming Video is now a Broadcast Standard Audio
3:50 – 4:30 Tara Nesbitt Slalom Consulting Agile Methodology: It’s Not Just for Software Developers Audio Deck
3:50 – 4:30 Melissa Hamilton Momentum Worldwide Brand Experience & The New Network Audio Deck
3:50 – 4:30 5 Startup Winners 5 Startup Winners Start up Pitch Competition w/ $5k prize presented by UMSL Accelerate & Purina Audio Colaborata
Sitting Duck
3:50 – 4:30 Jeremy Genin Functional Fitness StL How I went from living in my parents basement to making 6 figures a year Audio Deck
3:50 – 4:30 Isaac Irving GoDaddy Employee advocacy is dead Audio Deck
3:50 – 4:30 Gabe Tartaglia Pandora Engaging in a Connected World: Go Beyond the Moment with the Power of Audio Audio Deck


Track (s) Presenter (s) Title
Morning Keynote Address “Travis Sheridan Executive Director: Venture Café” With Innovation Comes Disruption (presentation deck only)
Digital “Jennifer Lukas-Bourgeois Ti22 Marketing” Driving Innovative Brand Love Through Sports Marketing
Innovation / Tech “John Schmitt St. Louis Community College” Adding 3D Printing to Your Marketing Arsenal
Social Media “Agata Dec Brandwatch” Taking Social Data Out of the Silo: How Social Can Improve Sales CRM and More”
Data “Suneel Grover SAS” The Holy Grail of Digital Media Measurement and Attribution
Small to Medium Business (B2B) “Brandon Dempsey GoBrandGo!” Boots on the Ground: LinkedIn Strategy for B2B
Innovation “Gabe Tartaglia Pandora” Music Mobility and Millennials”
Tech “Jason Snyder Momentum Worldwide” The Internet of Things
Career “Roni Chambers Career Innovation Partners” Be the CEO of You Inc.”
Small to Medium Business / Digital / Social Media “Travis Estes St. Louis Symphony” Controlling Your Hyper-Local Digital Market
Social Media “Nicki Powers LinkedIn” The Big Opportunity With LinkedIn That Most People Aren’t Seeing
Social Media / Digital “Alberto Brea Ogilvy One” Marketing in Times of Disengagement
Small to Medium Business “Lori Feldman Marketing Automation Strategist; Don Breckenridge Hatchbuck” Building Out Your Marketing Automation Blueprint: A Guide For Small to Medium Businesses
Innovation / Digital “Scott Mcnabb Oracle” It’s About Time: The Amazing Convergence of MarTech and AdTech
Career “Elizabeth Ledbetter The Creative Group” Creating and Maintaining Your Dream Digital Team
Digital “April Mullen Selligent” Email Innovations to Stand Out in a Crowded Inbox
Social Media “Finola Austin Refinery29″ Content and the Millennial Mindset
Digital “Todd Budin Nielsen” Digital Brand Advertising Best Practices
Academic / Social Media “Jennifer Phillips Salesforce.com” Delivering Effective Digital Student Experiences
Career “Emily Knippa United Way” Philanthropy Translates to Corporate Success
Small to Medium Business “Tom Ruwitch MarketVolt” Implementing Effective Email Strategy for Small to Medium Sized Businesses
Data “Michael Halbrook Adobe” Put Your Data To Work
Innovation / Social Media “Michael Green Podcaster: People Behind the Science” Podcasting: What It Is Why You Should Care and Where to Get Started”
Evening Keynote Address “Michael Becker Co-Founder: mCordis + Author: Mobile Marketing for Dummies” The Rise of the Connected Marketer