Davis Interactive is not a one-off website developer. We strive to partner with our clients through in-depth analysis and assessment, and plot out the most successful and streamlined course of action. We want you to achieve your marketing goals, and to do so in the most direct, effective, and palatable way possible.
1. Assessment
We begin by learning as much as we can about you. Through recorded interviews, we learn about your brand, who you want to be and how your audience perceives you. Along with understanding your brand, we also learn about your target market and their behaviors, as well as your competitors. We get to know your audience and learn their preferences so that when we deliver messages, we know how to get through to them.
2. Brand Development
Once we have stepped back to see the big picture, we are able to zoom in on how your brand fits into it. This is when we develop your personality and identity. With specific brand goals in mind, we can expand to develop your messages and voice.
3. Strategy
We incorporate our knowledge about your brand’s identity and values, as well as what we know about your target audience to develop a unique and creative digital marketing plan that will help your brand stand out. Our strategic approach ensures positive results.
4. Create Content
We help your company engage through dynamic social conversations. We are Davis Interactive because we believe in telling genuine stories that are delivered in a conversational, approachable voice. Your message must always present your company as authentic and open to an interactive relationship with your audience. We also believe in repurposing all content, editing as necessary for every unique channel of distribution, to keep the interactive conversation going.
5. Develop Community
With a constantly changing digital marketing environment, the platforms available to deliver your messages come and go. By carefully selecting the places we know your audience trusts and spends time in, we help develop a community around your brand. Being in the right place at the right time means your message is delivered effectively. These conversations enable your community to view you in a positive way, encouraging them to interact with you as they interact with each other.