It’s wasn’t too long ago that I considered the best description of what we do as Internet marketing. In the past year I became aware of the term in-bound marketing. Traditional marketing consists of tactics related to reaching out to an audience, e.g. direct mail, advertising and email blasts. In-bound marketing, on the other hand, describes how your customers find you; mostly through search engines, social networks and word-of-mouth.

Most recently, I read about another perspective on marketing known asinteractive marketing, which describes what’s going on when customers and prospects interacting with your brand by:

• commenting on your blog
• participating in your forum
• watching a video on YouTube
• becoming a Fan on Facebook
• following you on Twitter
• taking a survey
• filling out a questionnaire
• voting in a poll
• posting an article or a product to digg or delicious
• and so much more

Whichever words or phrases we use to describe it, the mission of Davis Interactive is to help you:

• expose your website and content to the search engines
• provide as large a footprint on the universe of the Internet as possible
• leverage your existing content
• create new content
• create community among employees, vendors, customers, friends, etc.
• enable authentic company/customer interaction
• deliver great user experiences
• promote viral sharing,

If you have questions, comments, suggestions, or observations about this, please feel free to leave a comment to this blog entry, email on our contact page, or on Twitter or Facebook. If you’d prefer to leave a voicemail message, call our Google Voice line at 314-485-9633.