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Big Retailers and Facebook Marketing

Many small businesses and entrepreneurs miss out on the marketing potential of Facebook by not thinking big. By observing and putting into practice what the big retailers do, you can increase your Facebook Marketing ROI. A simple example is the[Read More...]

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3 Levels of Social Media Communication

The way businesses think about Internet marketing is critical to realizing positive ROI, growth and significant success. We ask our clients to think about these three levels of social media communication: Talk to your customers in an authentic voice to[Read More...]

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What’s Wrong with Video on the Web?

Poor lighting, ambient sound, bad framing, and shaky shots can make video hard to watch. Web communicators who have valuable information to share, often lose the interest and respect of their viewers because their videos look or sound unprofessional. I’m[Read More...]

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In-bound and Interactive Marketing

As we strive for continuous improvement in the delivery of internet marketing services to clients, I pay close attention to concepts related to this field, as well as how my peers and competitors describe them. It’s wasn’t too long ago[Read More...]

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